Introduce product superiority while communicating education on the soya benefit and differentiation as well as generate relevance towards nabati tribes mom.
Generate eye opening facts on soya / nabati protein to trigger understanding and consideration to choose.
Create IG Live session with experts and KOL to further establish credibility and support moms within nabati tribes.
Create engaging content that is relevant to the daily need of moms - recipe specific using nabati protein.
Series of content that is deployed to specifically educate audience on product benefit and superiority supported with gamification and reward incentives
