Digital

#BeningBikinTuing

#BENINGBIKINTUING

Introducing the new transparent packaging format of Pantene Anti Lepek while create excitement and conversation towards the product.

SNS X Kerling

INITIATE THE CONVERSATION

Utilise KOL to drive conversation about the various tribes of limp hair women, amplified by own social asset and enforced by beauty and publisher collaborator

SOCIAL LAUNCH

DRIVE VIRALITY

Create activity #grebeklepek , a UGC activity that invite audience to participate and share their lepek stories to gain virality and organic review and testimonial

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