Visual Identity
AFPI
Revamping AFPI (Asosiasi Fintech Pendanaan Bersama Indonesia) brand identity that allows high visibility while delivering a much more approachable imagery.
We developed a unique logotype based on the geometrical grid to convey modern look and give the continuous stream impression.
It is approachable and friendly.
We also create a credibility stamp to communicate safe, legal entity of fintech companies that is member of AFPI as part of education to the mass audience, user of fintech.