Bebelac Gold Soya

Introduce product superiority while communicating education on the soya benefit and differentiation as well as generate relevance towards nabati tribes mom. 

Eye Opening Facts

Generate eye opening facts on soya / nabati protein to trigger understanding and consideration to choose.

Establish Credibility

Create IG Live session with experts and KOL to further establish credibility and support moms within nabati tribes.

Drive Participation & Engagement

Create engaging content that is relevant to the daily need of moms - recipe specific using nabati protein.

Education on Superiority

Series of content that is deployed to specifically educate audience on product benefit and superiority supported with gamification and reward incentives

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